Well, here they are — the images and icons launching the new look of the newly rebooted Brooklyn Nets.
The surprise was mitigated a bit (or perhaps spoiled completely, depending on your view of things) by advance shots of the probable (and now confirmed) logo tweeted by someone allegedly doing IT work in the Nets’ new home at the Barclays Center, and by pictures of Brooklyn Nets swag on sale in a Manhattan clothing store tweeted Friday by Uni Watch and posted by The Basketball Jones. But now it’s all official. These are the logos, as shared by Ben Couch of Nets.com. Bask in their black-and-white glory.
[Related: Nets’ tragic legacy in New Jersey is over]
The primary logo — that far-left, blacked-out shield with “NETS” and a B-emblazoned basketball in the crest, zealously called “the new badge of Brooklyn” by a very optimistic Nets CEO Brett Yormark — was designed by part-owner and hip-hop legend Jay-Z, one of the most famous and successful musicians ever to come out of Brooklyn. Based on the gear available for purchase at the Nets’ team store, the team seems to be leaning pretty hard on hip-hop references in an attempt to tether the team to Brooklyn’s rap history. To wit: